Wars against Muslims: Exploration of Psychological States Cultivated through Facebook’s Visual Content

Abstract

The present study aims to examine the psychological states cultivated through Facebook’s visual content related to wars against Muslims on youth of Multan, Pakistan. Scholarly journals’ investigations indicate that visual content of social media generates psychological disorders among the youth. Theoretical support for the present research was taken from the theory of cultivation analysis. A survey was conducted from the youth of Multan through multistage sampling. A total of 443 respondents were selected including both male and female respondents. Four key variables of psychological states were studied through the present research. It was investigated that the visual content related to wars against Muslims on Facebook has great impact on youth of Multan. Results revealed that Facebook’s visual content related to wars against Muslims cultivate negative psychological effects on Facebook users.