Islamic Values and Representation of Gender in Television Advertisements of Pakistan: A Semiotic Analysis during Holy Month of Ramadan. Pakistan Journal of Islamic Research, [S. l.], v. 19, n. 2, p. 127–135, 2018. Disponível em: https://pjir.bzu.edu.pk/index.php/pjir/article/view/251. Acesso em: 10 aug. 2026.